Secrets of SCALE Series
– Speaker / Guest Notes

Welcome to “Secrets of Scale” on the Matt Brown Show. In this series, we ask CEOs and entrepreneurs to share their stories of scaling their companies and what they have learnt in the process.

The Matt Brown Show began in 2015 with humble beginnings and has since grown to feature over 800 episodes, reaching an audience in 100+ countries and reaching 250,000 people every series. It has become a lexicon of high-value content for entrepreneurs, business leaders, and technologists around the world.

Join us as we explore the insights and experiences of visionairy CEOs scaling their companies to new heights.

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About the series

The Matt Brown Show’s “Secrets of Scale” series is your gateway into the minds of remarkable entrepreneurs who have cracked the code on scaling their businesses. Throughout this enlightening series, host Matt Brown draws upon his extensive experience in business and digital marketing to dissect the scaling journeys of a diverse group of guests. From startup founders and venture capitalists to industry experts and thought leaders, this series is packed with real-world insights, practical advice, and inspiring stories.

Each episode of “Secrets of Scale” delves deep into different facets of scaling a business. It brings to light the challenges that entrepreneurs face when trying to grow, and the strategies that have proven successful. The series addresses questions like “When is the right time to scale?”, “How to maintain company culture while scaling?”, and “What are the key metrics to focus on for sustainable growth?”.

In addition to discussions on scaling tactics, the series also shines a light on the importance of innovation, customer satisfaction, and building a resilient team. Matt’s charismatic interviewing style, coupled with the candid nature of his guests, ensures that each episode is not just informative but also engaging.

Whether you are an aspiring entrepreneur, a seasoned business owner looking to take your company to the next level, or someone who is simply intrigued by the art and science of scaling businesses, the “Secrets of Scale” series is an invaluable resource. Through the real-life experiences and knowledge shared by its guests, this series arms its listeners with the tools and understanding needed to successfully scale ventures in today’s ever-evolving business landscape.

Don’t miss out on uncovering the secrets that can transform small ideas into colossal successes. Tune in to the “Secrets of Scale” series on the Matt Brown Show.

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Interview structure

The interview structure on this series is very fluid and conversational.

Below is a guideline for speakers and guests on the Secrets of Scale series.

Introduction: The host, Matt Brown, likely starts the episode by introducing the series, the episode’s theme, and his guest. This introduction might also include a brief background of the guest, mentioning their achievements and relevance to the topic of scaling businesses.

Guest’s Background and Journey: Matt may delve into the guest’s background, asking about how they started their entrepreneurial journey, the challenges they faced, and how their business evolved over time. This segment can set the stage for the discussion on scaling.

The Scaling Process: This section would likely focus on the core topic of scaling. Questions in this segment might include what scaling means for the guest’s business, when they decided to scale, and the steps they took. This could be a deep dive into the strategies, techniques, and mindsets that were critical in their scaling process.

Challenges and Solutions: Matt may ask the guest to share some of the challenges they faced while scaling and how they overcame them. This section may include discussions about the importance of timing, funding, maintaining company culture, building the right team, and customer acquisition.

Advice and Insights: This segment might focus on advice for listeners. The guest might share insights on what they wish they knew before they started scaling, the mistakes to avoid, and the key factors for successful scaling.

Current and Future Plans: The conversation may turn toward what the guest is currently working on, and their future plans. This may also include any upcoming projects or insights into future trends in their industry.

Rapid-fire Round: Some shows include a fun segment with a series of quick questions. The guest has to answer them rapidly. This segment is usually light-hearted and aimed at adding an entertaining element to the show.

Conclusion and Thank You Note: Matt would likely wrap up the interview by summarizing key takeaways, thanking the guest for their time, and sharing insights. This is also where he might mention any relevant resources or how listeners can connect with the guest.

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IMPORTANT

Please change your zoom background image to the attached before your interview starts.

We’ll be shooting on green screen so please follow these instructions to add a green screen image:

1. Download and install the Zoom application
2. Download and save this green image to your laptop (Right click on the image > Save image as > Desktop)

3. Open Zoom and sign into your account.

4. Click on the “Settings” button, located in the upper-right corner of the Zoom window.

5. In the Settings window, click on the “Virtual Background” tab.

6. You will see a selection of default background images that you can choose from. If you would like to use a custom image, you can click on the “+” button and select an image from your computer.

7. Once you have selected the background you would like to use, click on the “Close” button in the top-right corner of the Settings window. Your new virtual background should now be applied to your Zoom video call.

Remember, make sure you are in a well-lit room and using a good microphone.

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Post interview social media post copy

After your interview is conducted, you can use the following social media post copy on your own social media channels e.g. LinkedIn.

I/we recently had a chat to renowned entrepreneur and podcast host Matt Brown on the Secrets of SCALE series on the Matt Brown Show. A podcast with over 700 episodes and an audience in over 100 countries around the world.

In my/our interview {speaker/guest name} shared our personal stories of scaling our business and what we learnt from the experience.

Catch the interview with Matt here: {insert YouTube link of interview} or wherever you get your favourite podcasts.

For more information on the Matt Brown Show visit: www.MattBrownShow.com

LinkedIn: https://www.linkedin.com/in/mattbrownza/
Twitter: https://twitter.com/mattbrownza

Catch previous interviews below!

About Matt Brown

BASIC INFO

Full Name: Matt Brown

Born: Cape Town, South Africa

Home Base: Denver, Colorado (USA)

Website: mattbrownshow.com

Book: Your Inner Game
(#1 Amazon Best Seller)

Matt Brown is a founder/entrepreneur who is on a mission to help startup founders, entrepreneurs and the community of business to change the world for the better.

He has founded 14 startups over the last 25 years and has built and sold multiple businesses. He is the host of the Matt Brown Show which has built a global following, with millions of downloads and a network of talent unrivalled by most other business podcasts.

The Matt Brown Show has hosted more than 700 extraordinary guests, with billionaires on six continents, New York Times Best Selling authors, navy seals, professors, scientists and many leading business thought leaders.

Matt is the author of the #1 Amazon Best Selling book, Your Inner Game and has been named one of the Top 25 Most Influential People in Technology 2021 by CIO Views magazine and the Most Influential People in Business by Fast Company Magazine.

Today, the show is a lexicon of high-value content for entrepreneurs, business leaders, and technologists around the world and is syndicated on Amazon Prime and the Roku Streaming TV Network.

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