Tap into the future with Halo Dot
and the Matt Brown Show

$12,673 in earned media, 42,118 views. 3,896 watch time hours. 103 countries. 10 days.

The challenge for Halo Dot

Halo Dot is a contactless card payment technology that allows merchants to make sales and accept payments directly on their mobile phones.

Customers simply tap their payment card on the Merchant’s device to complete a safe and secure contactless payment.

Halo Dot approached the Matt Brown Show media house, to help raise awareness of the softpos technology and educate the market about how the technology enables the future of the payments across the African and EMEA markets.

The solution blueprint

The team behind the Matt Brown Show worked closely with the Halo Dot executives to design and produce a
multi-episode digital TV series called “Tap into the future with Halo Dot”.

Episode 1: The problem

Overview

The first episode unpacked the problem with existing hardware payments and the challenges that hardware payment mechanisms represent for emerging markets around the world

Episode 2: The product

Overview

The second episode revelead how Halo Dots product reimagines the future of the mobile payments and demostrated how Halo technology solves the problem for merchants around the world.

Overview

The second episode revelead how Halo Dots product reimagines the future of the mobile payments and demostrated how Halo technology solves the problem for merchants around the world.

Episode 3:
The solution

Overview

The third episode demonstrated Halos technology in  the real world and provided evidence to merchants that it is safe to make sales and accept payments directly on their mobile phones.

Targeting Halos customers

Short, easily digestible social media clips were created from each episode and then broadcasted to Halos digital
channels and targetted to their customers, key markets and industries.

The series was broadcast to key media channels including LinkedIn, YouTube, Facebook, Twitter and the Matt Brown Show
podcast, which went out to over 100+ countries around the world.

The result?

42,118 views
350 + comments and engagements
3,896 watch time hours
Viewed across 103 countries+

Partnering with the Matt Brown Show media house was an amazing experience and really helped us to get our story into the key markets that we serve

Craig Leppan, Business Development Director and Halo Dot.

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