Before the Book Series
– Speaker / Guest Notes

Welcome to “Before the Book” on the Matt Brown Show. In this new and entertaining series, we which delves into the journeys of inspiring CEOs who are on the verge of writing their first book.

The Matt Brown Show began in 2015 with humble beginnings and has since grown to feature over 800 episodes, reaching an audience in 100+ countries and reaching 250,000 people every series. It has become a lexicon of high-value content for entrepreneurs, business leaders, and technologists around the world.

Interview structure

Below are example questions that will be asked over a 30 minute interview.

1) Give us the elevator pitch abut your business?

2) Why do you do what you do? What gets you out of bed in the morning?

3) What personal business experiences have inspired you to write a book?

4) What has stopped you from writing a book in the past? 

5) Do you have a working title for your book?

6) What impact do you think a best-selling book would have on your business and or your career?

7) Who is the target audience for your book, and what positive impact do you wish to have on them?

8) If you could picture your book on a bookshelf, what would the book cover look like?

9) What resources or support do you feel you need to start writing your book? 9) 


Post interview social media post copy

After your interview is conducted, you can use the following social media post copy on your own social media channels e.g. LinkedIn.

I/we recently had a chat to renowned entrepreneur and podcast host Matt Brown on the Before the Book series on the Matt Brown Show. A podcast with over 800 episodes and an audience in over 100 countries around the world.

In my/our interview {speaker/guest name} shared our personal stories of failure in business and what we learnt from the experience.

Catch the interview with Matt here: {insert YouTube link of interview} or wherever you get your favourite podcasts.

For more information on the Matt Brown Show visit:



Catch previous interviews below!

About Matt Brown


Full Name: Matt Brown

Born: Cape Town, South Africa

Home Base: Denver, Colorado (USA)


Book: Your Inner Game
(#1 Amazon Best Seller)

Matt Brown is a founder/entrepreneur who is on a mission to help startup founders, entrepreneurs and the community of business to change the world for the better.

He has founded 14 startups over the last 25 years and has built and sold multiple businesses. He is the host of the Matt Brown Show which has built a global following, with millions of downloads and a network of talent unrivalled by most other business podcasts.   

The Matt Brown Show has hosted more than 800 extraordinary guests, with billionaires on six continents, New York Times Best Selling authors, navy seals, professors, scientists and many leading business thought leaders.

Matt is the author of the #1 Amazon Best Selling book, Your Inner Game and has been named one of the Top 25 Most Influential People in Technology 2021 by CIO Views magazine and the Most Influential People in Business by Fast Company Magazine.

Today, the show is a lexicon of high-value content for entrepreneurs, business leaders, and technologists around the world and is syndicated on Amazon Prime and the Roku Streaming TV Network.

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