MBS270 – Crossing The Chasm with Geoffrey A. Moore
About this Podcast:
Today Matt is joined by Geoffrey Moore who is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.
Matt & Geoffrey talk about his book Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. Tune in for this very insightful conversation with practical business tips you can use in your daily life.