Culture. Culture eats strategy for breakfast. Every single time. You see while a product can be copied your business's culture cannot - so culture is arguably the single most important thing you can build that will differentiate your business in the markets that you play in. But building a world class culture is not an easy thing to do.

In this episode I chat to Brad Shorkend and Andy Golding, authors of “We are Still Human [and work shouldn’t suck]” about the importance of culture and how we can build relevant businesses, exceptional work experiences for human beings in a world that has gone digital crazy. We also unpack their creative process that saw a year of Saturday’s become 3 years, culminating in this how-to guide - essential reading for anyone looking to add / bring meaning to their work.

In terms of accountability, while we are all custodians and contributors to organisational culture, Andy and Brad lay the responsibility for showing up and consistently adhering to culture squarely at the doors of business owners and leaders. So if that sounds like you, then you’re in for a cracking episode of the Matt Brown show.

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